Know what works for your skin and hair, before you buy.

A two-minute quiz reads your skin type. Then every product is scored against it from the ingredient list, with the reasons written out, and a routine is built you can actually keep.

Free, on iPhone. In a small private beta now, on the App Store soon.
A morning and evening routine in shelfie
A product page with its match score and the reasons behind it
Search results with a match score on each product
How it works

Three steps, then it's yours.

No photos, no guesswork. The quiz reads your skin on four axes: oil balance, sensitivity, pigmentation and wrinkle tendency. Add your hair for curl pattern and porosity.

1

Take the quiz

Two minutes of plain questions about how your skin behaves. The two health questions are optional, and they only shape your cautions.

2

See every product scored

Search hundreds of products. Each gets a match for your skin from its ingredient list and the doses those ingredients are used at, with what helps and what to watch.

3

Keep a routine

Morning, evening and weekly steps for your type, a night-by-night cycle so actives never clash, and a shelf that tells you what's missing or running low.

Try a scan

One product, scored for a sample skin.

Pick a product. This is exactly what the app shows, here for an oily, sensitive skin type. After the quiz, every score is for yours.

What you get

The whole shelf, understood.

Scores with reasons

Never a bare number. Every match lists what helps and what to be careful with, for your skin.

A Safety score

Ingredients with real evidence behind the concern are flagged, graded by how strong that evidence is.

A routine and a cycle

Steps for your type, with the night-by-night rhythm that keeps retinoids and acids apart.

Your shelf

What you own, what's doubled up, what's used at the wrong time of day, and what's running low.

Friends

See what people with skin like yours actually use, share a routine, ask a question.

A private skin log

A daily note with optional photos, kept to you, so you can see how your skin changes over time.

How the scores work

No guesswork, no brand talk.

A score comes from the product's ingredient list, your type, and the conditions and preferences you set. The app shows its working under every number. A score of 70 means a product is compatible with your skin; higher means it actively helps with what your skin needs.

Ingredient lists are compiled from product labels and public sources and can be incomplete or out of date, so the label on the product you hold is always the final word. Nothing in shelfie is medical advice. See a dermatologist for medical concerns.

IndependentNo brand pays to be recommended, and there are no ads. Where shelfie links to a shop it may earn a commission, and that never changes a score.
PrivateYour answers, logs and photos are yours alone. Delete your account and everything in it from Settings, any time.
Made in MinneapolisAn independent app, built by a small team in Minnesota.

Join the beta

We're letting people in a few at a time. Tell us a little about you, and when there's a spot we'll email you an invite.

Do you have an iPhone?

We only use this to choose who to invite and to email you about the beta. Ask us to delete it any time at hello@shelfie.care. Privacy policy